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Healthy Eating & Active Living Initiatives


Upgrade Logo


The Upgrade campaign was started in 2009 with one overall objective in mind – to help area residents learn and adopt small lifestyle changes that could lead to large health improvements. While it started as a print and radio media effort, it was accelerated through the CPPW funding awarded to the Foundation via the Centers for Disease Control and Prevention and Indiana State Department of Health. One requirement of the grant was that funding go toward increasing awareness of healthy eating and active living through paid media. Upgrade developed a multi-media plan involving television, radio, print and outdoor venues. In addition, a website (UPGRADENOW.ORG) and corresponding social media was implemented. From there, Upgrade became a recognizable brand sustained through visible projects throughout the community including but not limited to:

Upgrade BikeShare

Upgrade Menu Labeling

Upgrade Wayfinding Signage

Collaborative Projects

Healthy Communities Partnership of Southwest Indiana  

The Welborn Baptist Foundation is a proud partner of the Healthy Communities Partnership of Southwest Indiana (HCP). The HCP is a cross-sector collaboration working to implement policy, system, and environmental changes towards pressing health concerns with a strategic focus on what has been identified as priorities by the area hospitals’ community health needs assessment and the Welborn Baptist Foundation’s 2015 Tri-State Health Survey. More information can be found at:

Social Media